Thursday, February 9th
(Return to Top) |
| Session 1 |
| Business |
Building Up to Success
Max Taylor, Magnolia Water Gardens
IPPCA 5 Star Contractor gives his insights to building a successful business from the ground-up. Learn what works in business and what to avoid from Max's unique perspective. |
|
| The Basics |
Pond Filtration Basics
Andy Schoenberger, Franklin Electric
Explore the basics of pond filtration. This seminar looks at everything from types of pond filters to different types of media. Learn how your choice in pond filter affects all other aspects of the water garden. |
|
| Construction |
Outdoor Lighting Concepts- Make Outdoor Spaces Sizzle at Night
Paul Amos, Amos Sales Associates
Learn the lighting concepts that make your customers living spaces stand out once the sun goes down. Improve your lighting results on every project with these simple techniques. |
Session 2
(Return to Top) |
| Business |
Local Internet Marketing
Andy Ward, Pondliner.com Wholesale
Learn the ingredients to building a successful web site that will get seen by current and potential customers. This session is great for both companies that already have a web site and those looking to add one. |
|
| The Basics |
Choosing the Right Pump for Your Project
Demi Fortuna, Atlantic Water Gardens
Warning: This seminar contains eye-opening facts that will forever change the way you select pumps and tubing for your water features. Consensus pick as the best seminar at the 2011 IPPCA Infotanza in San Diego last November. |
|
| Construction |
Building Water Features without Back Pain
Stuart Dunne, Universal Rocks
Image how easy building a water feature would be without handling heavy stones. Learn how easy it is to build natural looking water features using lightweight faux stone products that will withstand the elements. |
Session 3
(Return to Top) |
| Business |
Web Site Clinic
Andy Ward and Randy Stewart, Pondliner.com Wholesale
Have an existing web site that doesn't seem to be producing results? We'll look at your site and tell you what you're doing right and what you should change for a better user experience and to show up better on the search engines. |
|
| The Basics |
Pond Aeration
Cary Martin, Airmax Ecosystems
Are you sending your customers to others to solve their large pond and lake problems? Learn the basics on large pond aeration and just how easy maintaining large bodies of water can be. |
|
| Construction |
LED Lighting Systems
Paul Amos, Amos Sales Associates
Set yourself apart from your competition with LED Lighting. See the new lighting products that gives you more tools to create more dramatic effects than ever before. |
Session 4
(Return to Top) |
| Business |
Making Money with Pond Maintenance
Paul Amos, Amos Sales Associates
Develop your own maintenance program that becomes a monthly revenue stream for your business. Includes valuable hand-outs to help you implement your system. |
|
| The Basics |
Rainwater Harvesting
Demi Fotuna, Atlantic Water Gardens
Water conservation is already a large concern and will only become more of an issue in the coming years. Discover the hot selling points of rainwater harvesting and see the new technology that makes it easier than ever to sell and install. |
|
| Construction |
The RISE Mehod of Waterfall Construction
Part 1 - Seaming
Rick Bartel, Savio Water Feature Institute
See how to build absolutely stunning, naturalistic water features using less materials and labor than with your current methods. Rick will lead you through the concepts and techniques that will set you apart from your competition. |
Friday, February 10th
(Return to Top) |
| Session 5 |
| Business |
Marketing & Promotion
Theresa Stewart, Kompass Strategies
What are the most cost-effective ways to market your business? What promotions will generate leads and drive sales? Explore new and different strategies and tactics that will take your sales and revenues to new heights. |
|
| The Basics |
Water Quality in Water Gardens
Mark Krupka, Ecological Laboratories
Take a journey through the fascinating world of micro-organisms and discover how they affect the health and appearance of water gardens. The session is good for both the novice and experienced pond professional. |
|
| Construction |
Working with EPDM Liners
Paul Amos, Amos Sales Associates
Seaming and repairing EPDM liners is an essential skill that every pond professional should master. Paul walks you through the step-by-step process. |
Keynote Address
(Return to Top) |
| Keynote Address |
Things Every Entrepreneur Should Know
Scott Timmons, Extreme Inflatables
Scott shares his experiences and knowledge he has acquired from building a successful company from the ground up. |
Session 6
(Return to Top) |
| Business |
Project Estimating Workshop
Rick Bartel, Savio Water Feature Institute
Once you have designed the project, what should you charge the customer? How much is too much? How aggressive should you be with your price? Discover important factors you need to consider before you quote your next project. |
|
| The Basics |
Profits with Floating Fountains
Ken Rust, Kasco Marine
Kasco Marine takes the headaches out of selling floating fountain. Ken Rust will demonstrate just how easy it is to install a floating fountain in your customer’s pond. Learn how to select and size the fountain that will best fit your customer’s needs. A must see for those serious about increasing their sales for 2012. |
|
| Construction |
Building Profits with Atlantic Innovation
Demi Fortuna, Atlantic Water Gardens
Atlantic Water Gardens is one of the few manufacturers who bring new, innovative products to the industry every year. Their 2012 lineup is one of the most exciting to date. Demi will lead you through what is new and how these innovations can lead to more sales and profits for you in 2012. |
Session 7
(Return to Top) |
| Business |
Personal Sales- Closing the Sale
Theresa Stewart, Kompass Strategies
How much revenue would you gain if you closed 30% more of your sales calls? Learn the in's and out's |
|
| The Basics |
Fighting the Algae War
Frayne McAtee, Pro Eco Products
What is the best way to control algae in ponds? Discover the science behind UV Clarifiers and ionizers. Learn which solution works best for common algae problems. |
|
| Construction |
Firestone EPIC System- NetPave
Paul Amos, Amos Sales Associates
Image an irrigation system with no high pressure pumps or sprinkler heads and didn't require winterization. See the newest concept in water retention and passive irrigation from Firestone Building Products. |
